How to Get 100% More Fresh Leads Using Twitter Advanced Search
Bmoozd • Twitter Search Tips
Would you believe it if I told you that just 20% of all marketers now believe that going after external leads works wonders!
Unbelievably poor stats! But just what are the alternatives?
Let’s talk Twitter!
There are well over 300 million active monthly users on Twitter, making it a serious contender for lead generation.
It’s also not surprising to learn that the close rate via social media marketing is far higher than other forms of outbound marketing.
The problem that we face is knowing just how to use Twitter leads effectively.
Now here is the thing!
If you have heard about or can use the Twitter advanced search tool, life wouldn’t’ be that difficult.
As with most search tools, the general way of searching is never a great option, hence using the advanced tools.
Expense wise, well there isn’t really any, except for the fact that you will need to pay someone to sit down and truly get stuck in!
So why should we use the Twitter advanced search tool?
Believe it or not, loads of Twitter users are already talking about your company and even your products or services.
They might not be tagging your company name with the @ symbol, or maybe their tweets about you are just drowning amongst the huge pool of other tweets.
Now you have probably seen the standard Twitter search panel?
So, if we were to start by searching as an example for Costa Coffee, we would be able to see everything related to, for example top tweets, recent tweets and anything else.
The problem being here that the results are not that great.
The search results are far too broad and would never help you in determining and following various leads. Very upsetting if Cost Coffee was one of your competitors!
This is where twitters advanced search comes in to play.
We can search and look at every tweet by people in an exact location and with any particular phrase.
This in turn means that you can look at every tweet from your competitors, mentioning, for argument sake, a specific keyword.
As an example, if you were looking for the words “social media jungle”, the twitter advanced search tool would come up with “social media jungle”.
So, that all said, let’s now start with some great ways of finding new leads, by using the twitter advanced search tool.
Searching By Sentiment
Sentiment searches are a really good way to find out what people say about your topic, your products or your brand.
Sentiment searches are definitely something that you should be exploring.
Start by searching for friendly or unhappy faces and “?” marks, to find out questions about what people are asking on a specific topic.
As you can see, you can now filter the results to see the best tweets, most recent tweets, people, photos, videos, news, and all broadcasts relating to your particular search term.
In the example below, I searched for “Samsung Galaxy” to find out what people are asking or questioning about this particular smart phone.
Now believe it or not a simple search like this is a great way to explore and find out what questions people are asking about that particular industry, the products or even about their competitor’s products.
As an example, someone asking questions about a Samsung galaxy could be looking for apps, security information, or even troubleshooting guides.
So, as I’m sure you can see, this is a great way to find users looking for answers or recommendations.
As a brand or individual, you could answer a specific question and leave a link to your site or maybe even recommend your own products to them.
Let’s say for example you were running a phone store/repair business, in a certain location and were trying to find people, who wanted help with their Samsung Galaxy and possible repairs.
By entering the related keywords for example mobile phones, adding your location for example Manchester, and let’s say within 10 miles, you will start finding potential local customers.
Your results after carrying out the above should look something like this.
As you can see from the above image, finding new customers using Twitter advanced search tool is not as difficult as it seems.
And by providing help to various users with questions, you can also rocket your online branding which is just another added purpose of experimenting with sentiment searches.
The other great thing about this is that you can also follow mentions by searching for actual usernames.
Track mentions by searching for various usernames
The great thing about using this tool is that it is one of the easiest ways to track new leads.
All that you have to do, when putting the user name into place, is to add to: or from: before a specific user name.
The to: search, will you reveal various tweets sent it to that user.
As an example, if you search for to: Boris Johnson, you will be able to see tweets that other twitter accounts have sent specifically to Boris Johnson.
And here is another great tip.
Say for example I would like to know if anyone has any interest or any questions about “social media marketing”.
All I would need to do is to add that keyword to that to: search just like this.
Now once I have found specific queries for the terms social media marketing, it would be down to me to engage and to speak to these various potential customers, hopefully turning them into some form of lead.
Tracking mentions by researching for various usernames or keywords can be a very powerful form of lead generation specifically within the twitter advanced search tool.
It is also a great idea to save a search for later reference, so that you can come back and revisit at any time and either continue or see if any changes that have been made.
Saving Your Searches For Later
Twitter will let you save up to 25 researchers per individual twitter account. This should be more than enough to keep you going on a regular basis.
Now to save your search all you have to do is hover over the three dots to the right-hand side of your search query. This will then give you the opportunity to save your respective search.
This is a great one to keep a watchful eye out on people who are sharing tweets, mentioning you, your competitors, or even tweeting about certain specific keywords.
You can also save searches with specific geo location filters to find people in your specific area. This is yet another superb way for local businesses to attract new local customers.
So How Do We Use Geo Filters?
With the twitter advanced search tool, you can find tweets in any country or in any city with what is called a geolocation filter.
This is a great way of filtering out tweets that you feel are important and necessary to your business.
Say for example, you are a small local business. You would want to have targeted leads that are in your specific area and not in another country. Correct?
This is easily achieved by adding near: City/Country and within: Miles to find tweets from any location across the entire world.
The near: addition will sort out exactly where you want to see the specific tweets from. The within: addition allows you to pick the distance from a location that you want to see the tweets from.
So, what you’re doing here essentially is creating a radius around your specific business code, city, country, or any other area, by using what we call a filter.
If you are a business owner in Fitzrovia who wants to tweet about specific or relevant local current events just add your postcode when searching for any keyword.
In the example below, I searched for carpet fitting services near W1B and within 10 miles.
As you can see this is an easy way to find out if anyone is interested in talking about fitting services within a specific location.
You could even find out if someone is complaining about the services of a local business, just another great way to steal all customers from your competitors.
How To Exclude Irrelevant Results When Using the Twitter Advanced Search Tool?
Did you know that you can now cut out relevant search results, when searching, in what’s called an exclusion filter.
All that we have to do is to add the minus symbol before a keyword, before a photo, or before a specific twitter user.
For example, if you want to find twitter users who are separately talking about smartphones but you don’t want to see tweets from any main competitors such as Samsung, all that is required is for you to search for ‘smartphone’, excluding the word Samsung.
Can you now see that getting exact results has all of a sudden become fairly easy!
Create Hashtags & Start Searching For Them
If you start using hashtags correctly, you can build your very own filter for driving some amazing leads.
You need to be careful not to use more than one hashtag though. Try to come up with a rounded and creative hashtag to add to the majority of your posts.
As an example, one of the most successful branded hashtags out there, was Redbull’s #PutACanOnIt:
This hashtag became known worldwide, the reason being that it got people to place red bull cans in an inspiring spot, make a comment, take a picture, and then to share it respectively.
Thus, not only allowing your customers to do your marketing for you, but also to create a branded hashtag that you can search later to Interact with all of your twitter users.
How powerful is that!
Another super successful creative hashtag campaign was Charmin’s #TweetFromTheSeat:
The beauty of using such inventive hashtags would be to encourage people whoever and whenever they purchased your products and services to go out and try them so that they can participate in the campaign.
Let’s look at an even easier way to use the twitter advanced search tool
It is always very helpful to know the type of text that you need to search for when using the advanced search total.
But did you know that you can also just click on a few buttons to apply certain filters rather than having to type out all of the text manually.
So, let us start by clicking the “search filters” button in any search query.
Next you will need to select the advanced search pattern from the drop-down menu.
From there you will be taken to a form, and you will be able to select words people, places, and dates.
If you want to find a specific word hashtag, or phrase what you need to do is to add it into the information area.
You can also add actual accounts in the persons section using the persons twitter handle.
Then all that is required is for you to select the places and the dates to narrow down your search even further.
So, as you can see selecting more than one search filter is fairly easy if you are going to take this route.
And the beauty is that you don’t have to type anything manually hence risking typo errors.
Twitter will do all the work for you once you hit the search button.
Now tweets from let’s say 10 years ago aren’t going to help you drive more leads.
But recent ones definitely will.
You need to know about the most recent activity.
In order to boost your results why not start by narrowing it down to the posts that users have tweeted between a particular set of two dates.
You can for example look at tweets from the last few days, weeks, months, or even the last year.
There are still loads of Marketers out there that still don’t feel like outbound marketing will win them any favours.
We only have to look to Twitter, to see that there are millions of active users on Twitter, and that Social Media can be a real win-win scenario.
And this is where Twitter advanced search comes into play. But you have to know exactly how to use it to see any real results.
As you can see from our article, advanced searches let you look for specific leads, whilst at the same time targeting and building specific relationships.
You can search by sentiment to identify people with specific questions, or even people who are feeling happy about specific keywords.
You can also track mentions, by searching for specific usernames and the great thing is that these can be saved for future reference.
Adding in geolocation filters, will also help you find tweets from local users, whilst at the same time excluding what you don’t want to see.
And let’s not forget about creating branded hashtags to help engage with customers and potentially find more leads.
Last but by no means least, develop your leads by following users, communicating with them and sending them to the relevant parts of your website.