Happy New Year
Bmoozd • Marketing
It is 2020. A new year and the start of a new decade. With this new year ahead of us, how will you make sure your business is keeping up digitally?
The rise in digital methods for growing businesses and engaging with your customers has led to marketers constantly looking for new ways to appeal to audiences. If you want to be a successful business in 2020, you need to master digital marketing.
No matter what area of business your company operates in, for 2020 you need to implement digital marketing methods to ensure success. We have compiled a list of the top digital marketing trends that will be successful for your company.
If you are using social media, you may already be using linked posts in your content. Linked posts are hyperlinks you upload onto your various social media platforms that when clicked on, will send the user to your website or application.
On Facebook, Instagram, and Pinterest you can add this directly onto your posts. It will show up on all of your follower’s timelines allowing them to view it and transfer directly to your website.
Around ¾ of Instagram users have purchased through the app. This shows that social media is truly the place to market your products/services and promote your business.
Furthermore, since your posts will be uploaded directly to your followers, you can be sure that your audience is interested in receiving the link to your posts.
Be careful not to litter your social media page with these types of posts. They are found to be more effective when they are spread out on all your posts.
Social media gives you direct access to put your products and services directly in front of your audience of followers. In 2020, we expect to see linked posts become much more frequent for businesses social media pages.
For example in London, you can target a specific borough or postcode. You can target specific age ranges to make sure campaigns you run will be relevant to your audience.
You can target audiences through their interests or similar pages that Facebook users may follow. This is a great way to narrow down your audience to people who will be interested in your products and services.
Be careful not to be too specific when editing your audience. There is a point you reach where your audience can become too small for your campaign. Luckily, Facebook will tell you when your audience has become too specific or too broad.
Virtual Reality and Augmented Reality
In the last few years, Virtual Reality and Augmented Reality have become hugely popular forms of entertainment. We have seen multiple brands utilise them to engage their audience in unique ways.
The most well-known example of this is Pokémon using Augmented Reality in the Pokémon Go application. This application allows users to find and catch various types of Pokémon by walking around in the real world.
When they encounter a Pokémon, it will show up on their screen in the real world. This is through the use of Augmented Reality. This application received huge success and generated nearly 2 billion dollars by the end of this year.
This just goes to show how successful the use of Augmented Reality can be when it is used correctly by companies.
A business that has also successfully mastered the use of Augmented Reality is Ikea. Their Ikea Place application allows users to see how furniture would look in their room through the use of their phone or tablet.
This app, links directing into what Ikea’s ideals are. They provide affordable furniture that can be easily assembled by you to fit into your own home. Having an app that allows you to see how the furniture will look ready-made in your home is amazing help for all of their customers.
This technology can be utilised by your brand, to help show how furniture or clothing would look, or how things are assembled. Every business can use this technology, and in 2020, we expect to see more companies making use of this.
Shoppers today are always interested in something different that brands can offer them. This often is an experience that engages the user with your company.
Interactive content is often what highlights a brand’s tone of voice clearest. How your company directly communicates with your audience through interactive content is what will keep users loyal to your company.
Using interactive content on your page will keep people on the website for longer. It could be as simple as a quiz or a calculator, as long as it keeps the visitor on your page, it will increase their knowledge of your business.
We live in a content-based society. This means that we enjoy sharing what we are doing, where we have been, and our achievements on social media.
The content you provide throughout the interactive experience for your users such as applications or reward schemes, should be pleasing enough to users for them to want to share it on their own social media platforms.
When a user shares this content on their social media, it builds awareness of your business. This can bring in new followers and potential customers that have an interest in your company.
Remember to encourage users to tag your companies social media page and possibly add a hashtag onto their posts.
Video content is huge. It has been wildly popular, and it will continue to be successful for businesses. Video content can engage your audience and keep them entertained.
Every successful social media platform has video as a main feature. Video content is often what performs best. Facebook, Twitter, and Instagram all feature video content on the main search page because they know it engages a user quicker than a photo.
Platforms such as YouTube and Tik Tok have seen huge success on their platforms by purely featuring video content. These platforms have the potential to help people make a lot of money and increase awareness of the brand or person.
In terms of the type of content that you can post onto these platforms and your website, there is a huge range of options for you to choose from. Some options include Demo Videos, Live Videos, Event Videos and Animated Videos.
To find out more about video content and video marketing and how it can help your business grow, read our article Video Killed The Radio Star. This will give you a full breakdown on why you should be using video content and the types of video content you can use to promote your company.
Content has always been a huge part of any companies digital marketing strategy. Moving into 2020, having content marketing be a focus of your business is essential.
Content is anything that you post on your website and other online platforms, or that you send out to your audience that is relevant to them and your business.
The most common form of content is the blogs or articles that you post onto your site that can tell readers about all different areas of your business. This content can then be posted on your social media platforms and direct more people to your website.
Posting this type of content will increase readers faith in your company and give your products or services validity. It proves that you know what you are doing and can be trusted to provide quality.
For more information, why not read our article Advertising is Dead! Long Live Content Marketing. Here we explain all of the different types of content that you can use to build your brand and keep visitors to your site, coming back for more.
Make It Personal
Making it personal has always been very important in digital marketing. Personalised campaigns to customers have proven to be very effective. This is because unless a message is directly referencing the target audience, most of the time they will ignore it.
Consumers in 2020 are used to ignoring generic adverts and as a result, traditional advertising is suffering. For a company to stand out from the crowd and engage with their audience, they need to make sure the content and adverts they produce are directed to the audience that they desire.
It has been proven that the majority of people do respond or at least open emails or adverts that are directly aimed at them or their target audience group. This makes the experience for a person interacting with your company much more memorable.
The best way to engage directly with your audience is by using their name on emails that you send to them. This has proven to deliver great results for companies who send out these personalised messages.
If you are looking to expand into email marketing, check out our article Make Email Marketing Your Natural Habitat. In this article, you can learn all about the various types of emails you can send out and how you can use them to improve your customer loyalty and increase sales.
Google Ads and Smart Bidding
What is SERP you may be asking? It stands for Search Engine Ranking Position. If you are SERP 1, it means you are the first result that appears on a Google Search. Businesses often try to be in the first position to appear at the top.
However, companies have realised that there is a better position than SERP 1. This is SERP 0. This is the position at the top of a Google Search. SERP 0 refers to the box at the top or on the right is a short description or definition of a word or phrase.
In order to achieve this ranking, you need a page that has the direct definition summarised in a couple of sentences. You need to ensure the page is fully optimised and receives a large number of visitors who stay on the page.
Optimising the page is called Search Engine Optimisation. If you are looking to succeed with SEO read our article How To Rise To The Top With Google Local Search. Important elements to consider when you are trying to achieve SERP 0 is the design of the page, and the ability to share information on the page.
Here at Bmoozd, we have helped multiple companies achieve first-page ranking on google. If you are looking for more information on SEO, take a look at our page on SEO to find out if you need SEO on your website.
It’s Only the Beginning
There you have it!
The areas of marketing that we believe will be moving to the forefront. I hope this article can help your business grow and expand in the new year.
For any companies who are looking for help and support in any of these areas to help expand their business, get in touch with us. Here at Bmoozd, we provide marketing services to help all different types of business grow.
We are confident that with our help you will achieve huge success for your business. If you enjoyed learning all about the latest trends that we believe are going to blow up in the new ear, share this article on your social media.
If you thought we left anything out that you believe is going to impact the digital marketing sphere, let us know in the comments below.