Consumer Trends – Travel
Bmoozd • Consumer Trends • Travel
New decade, new consumers. With the constant changes in technology, consumers have been able to access information quicker from almost anywhere in the world.
Consumers in 2020 are by far, the most educated audience that businesses have faced. With this wealth of information, people can easily find the best deals with tons of different travel companies.
How will you make sure that your business is appealing to customers? What can you offer to your customers, how will they discover your offers, and what can you do to make sure your business is the only one that customers need when planning their travels?
Read on to learn how you can lead your travel business to success in 2020 with our knowledge on Travel Consumer Trends.
Cross- Selling and Package Holidays
Cross-Selling is when you group a range of services and sell it as a package or an all-inclusive holiday. These can include flights, hotels, travel, attractions, and tours.
You might be surprised to learn that this is something that younger consumers are looking for. They want their holiday to begin from the moment of planning it.
This means that having packages and deals available with your travel company is a great way to reach a larger audience. Nearly 60% of consumers look for these packages when planning their travel.
This is a huge area which some businesses haven’t fully explored. There are multiple other options that you can include when you are building your package holidays.
Many companies already include travel from the airport to the hotel once customers land in the country. However, many customers have to find their way to the airport from their homes.
Why not include taxi services from the customers home to the airport before and after their flights? This would give your company a unique selling point so that you can stand out from the crowd.
Additionally, you could throw something extra in for the holiday. A discount at a local bar or club can make the difference for a consumer deciding between offers from different travel companies.
Breakfasts can be included in hotel booking, but you could also include restaurants and doing experiences for your consumers. Anything that can add to the experiences of the holiday could be an option for you to include in your packages.
Museum and gallery tickets, classes and workshops as well as travel essentials such as clothing or sunscreen can make the holiday experience easier and more relaxing for your customers.
On the Other Hand
Unfortunately, over the last few years, we have seen many travel companies suffer and go bankrupt which has led to an increase in fear of traveling with any travel company.
Consumers worry that if their flights are cancelled, they will lose their money or be stranded in a different country. An important element you can throw into your package holidays is Travel Insurance.
Travel Insurance will provide security for your customers. It will cover medical expenses, trip cancellation, lost luggage, flight accidents along with many other things. Travel Insurance has seen a huge boost in popularity over the last few years and should be heavily considered as a part of your package.
It is 2020. Everything is life is easier and more convenient. We can get groceries delivered directly to our door, and we can order a taxi to take us anywhere in a matter of minutes.
Why can’t our holiday be just as simple?
Many consumers believe their holiday should start from the moment they leave their homes. Having frictionless means that the travel experience including airports will have zero complications and runs as quickly and smoothly as possible.
Some of the most popular utilities of frictionless travel are comfortable hotels, non-stop flights, booking flexibility and flight lounges. These make the travel experience for the customers easier.
It is understandable that these elements make traveling by plane much easier for consumers. However, not many companies consider their customers total travel experience.
What Can We Do?
The moment that your consumers holiday begins is when they make the booking. From the second they click the payment button; they begin their holiday.
Depending on how far in advance they book the holiday, this could be the perfect opportunity to run a string of email campaigns.
After sending them the conformation email regarding the travel plans, think about what the customer will be doing next; follow their holiday experience. This is a huge Consumer Travel Trend that has existed since the beginning of the digital age.
Once your consumers have booked travel and accommodation, they will move onto the next step of their holiday plan. Organising or researching things to do.
The consumers who have already made their travel and accommodation purchases with your company are going to trust your recommendations more. Therefore, you can set up a string of emails that you can send to your customers after their purchase before their arrival.
These emails can include popular attractions around the holiday destination where the customers are travelling. You can also include offers and discounts for your customers at local bars and restaurants.
You might be wondering why you should do this, even after the customer has made a purchase? When you are sending emails to your customers about things that are relevant to their travels, these can be considered personalised emails.
This is called email marketing which is slowing become a huge area in marketing because businesses are seeing the potential that email marketing has. There are loads of different types of emails that you can include in your email marketing, take a look at our article on how to Make Email Marketing Your Natural Habitat to learn more. To learn more about Travel Consumer Trends, read on.
Personalisation and Loyalty
Sending out emails about the destination is the first level of personalisation. This gives customers information about local places and attractions for them to go to when they are on holiday.
However, there are many other ways that you can connect with your audience in more personal ways.
Depending on how far in advance your customers book their holidays, you can send them articles about travel and packing. These articles can be about how to pack in a way to take more with you, or the travel essentials your customer will need for their destination.
This is called content marketing and can help you keep your consumers loyal to your brand. Content marketing can help your business expand rapidly when it is implemented correctly. Take a look at what we have to say on content marketing and find out how it can help your travel business.
All of this will build brand loyalty. When your customers have brand loyalty, this means that you are the first place they go to when they are looking for travel information, both booking for their holidays and information about travelling.
For your business to continue connecting with your consumers in 2020, it might also be worth setting up a social media account for the individual places that you offer as destinations to travel to with your company.
Why do this?
Having each location have its own social media presence provides a face to the direct location that your customers will be travelling to. It also gives them a direct point of contact of they have any questions for you, they can contact your specific destination through social media.
Thanks to social media, you can also make the holiday experience even more memorable for your customers. You can make posts on your story or on your main page where you tag customers if they give you their information.
This will make the process of booking a holiday with your travel business more memorable for the consumer. In 2020, this is what it takes to stand out from the crowd!
This is a clear Consumer Trend in Travel.
The travel industry is notorious for having terrible data management. We are not saying that this is something that all travel businesses suffer from. However, improving your data management strategy will help you in 2020, especially in marketing.
For your marketing to be successful and to help your travel business grow, you need information on your existing consumers so that you can create the right type of content to send out to them. This could be emails, articles and social media posts.
There are a few simple steps you can follow to get your data management strategy in shape. First, you need to look at the data you already have, this will be information that you have on all of your previous customers.
Next, you cleanse the data.
This means you remove any duplicate information and organise all of the data you can into a spreadsheet of customer information. You will use this table as a format for all of your future customer information.
Next, you should try and have data on behaviour. This means you should look at what information your customers found the most interesting on your website, from emails you send or from your social media, and try and add this into your spreadsheet.
You can use all of this information to help you make decisions on how you will market your travel business too. You can learn about your customers and the type of content, offers, and information that they are looking for and respond to.
Managing your data effectively can make sure that any decisions you make with your travel business in 2020 will be effective and draw in the consumers you are looking for.
As we go into 2020, the travel business will continue to see more demand as consumers continue to travel all around the world. Theres are the Travel Consumer Trends. To ensure that your business rises to the top of the market you need to make sure that you utilise all of the information that we have presented in this article.
Cross-Selling will help you gain a unique angel on the travel market and appeal to more audiences. Frictionless travel will keep your consumers loyal and make sure the holiday experience you offer is enjoyable from the start.
Data Management can help you inform all of your decisions concerning marketing. Whether it be on social media or the content you send to your customers. This automatically makes it more personal to your consumers which will result in higher engagement.
If you need any help or support with your content or social media management take a look here and see what we offer. Alternatively, you may be looking to advertise your business online, click here to find out more.
Contact us today to learn more about how Bmoozd can help your company grow. Remember to share this article online and let other people know how they can grow their travel business in 2020.