Don’t Let your Social Media fall flat this Pancake Day
Bmoozd • Social Media • Pancake Day
Ah yes, it’s Pancake day once again. The most celebrated holiday of the day.
Ok, while that’s not exactly true it doesn’t mean that Pancake Day isn’t a great opportunity to promote your business on Social Media.
Pancake Day, or if we’re going to go by its more traditional name Shrove Tuesday, is, of course, an important point in the lead up towards Easter. Throughout the world, it has also become a day associated with various foods and celebrations.
So, before you make this year’s attempt to do the flashiest pancake flip why not look through some of our examples of how you can use Social Media to flip your marketing strategies on their head this Pancake Day.
The great thing about days like this is that you can be sure a large portion of your audience will be doing the same thing but won’t quite be too busy to check out what your company is doing on Social Media.
As we often discuss at Bmoozd the beauty of Social Media is that it allows you to reach out to your audience directly, building up a better relationship and higher level of trust between you and your customers.
While we know that you, of course, want to keep your customers and followers informed about your products and services there’s also no need to be too direct.
On Pancake Day why not use your Social Media channels to create a poll, asking your followers about their personal preferences when it comes to Pancake day. This could be in the form of getting followers to vote for their favourite toppings.
You could also make your poll more specific to your brand. For example, if your business is food related you can ask which of your products people would most like on their pancake.
Of course, don’t let what your brand produces restrict you from what you can post on social media.
Despite being a fashion brand River Island still asks their followers about their Pancake day plans.
Remember, the keyword here is engagement.
Polls are a great way to increase Social Media interaction without demanding a high degree of effort from your followers.
If you are a food-related brand this could also be a great way to discover the preferences of your customers. Use Pancake Day as an opportunity to let your customers tell you exactly what they want.
The use of viral memes and humour on your Social Media can be great, just make sure that whatever template you use is current, we don’t want you to look painfully out of touch.
Each Pancake Day we see examples of businesses utilising the occasion to get a laugh out of their followers.
Brands like Innocent Drinks aren’t afraid to make a fool out of themselves and have made their humorous Pancake Day tweets something of a tradition.
It would have been funny enough if Innocent Drinks had simply created a humorous tweet however the inclusion of the images makes it that bit better.
According to Social Media Examiner, as many as 80% of marketers use visuals and imagery in their social media marketing.
Utilise relevant and current memes or images in your tweets to maximise engagement.
It might also be a good idea to set some time aside for video production.
Video marketing is a great way to improve engagement. On average internet users will spend 88% more time on a website if it features a video.
On top of this, there’s clearly a demand for video content with 54% of consumers stating that they would like to see more video from a brand that they support.
Video marketing has become an essential marketing tool for businesses and social media users typically share and engage with video content more than any other type.
The great thing about Pancake Day is that it instantly gives you a popular subject to make videos about.
Retailer John Lewis uses Pancake Day as an opportunity to showcase videos featuring their own pancake recipes.
The great thing about this is that it also gives them an opportunity to showcase their own products.
Using videos to share recipes allows you to provide your followers with something they’ll enjoy while also promoting your brand in a far more indirect and more approachable way.
Unless you yourself are secretly a reputable pancake artist it is unlikely that you’ll be able to do this on your own.
If you really want to stand out on Pancake Day, it might just be worth your time to higher someone who can do interesting pancake designs. Or you could always have fun attempting it on your own.
Pancake art uses the delicious batter as a medium for creating recognisable designs and has become increasingly popular over the last few years.
Seeing someone create such complex images with such an unconventional tool is a great way to encourage user engagement. This gives pancake art videos and images the ability to quickly become viral hits.
While not specifically for Pancake Day (which is understandable as they are a pancake house) as part of their social media marketing IHOP had the artist, Nathan Shields turn social media users’ images into Pancake art.
Encouraging social media users to submit images not only gives you a large amount of potential content but also leads to your followers feeling recognised and builds on a feeling of community between you and your customers.
If you’re not quite ready to hire a specialised pancake artist you could always attempt this yourself. The appropriate tools such as a ‘pancake pen’ are easy enough to come across online.
Why not produce pancakes with your own companies logo. This would be another great way to set yourself apart from your competitors.
Make it Personal
So, what are your plans this Pancake Day?
While I don’t know you personally, I can say that there’s a good chance that your Pancake Day, like that of your customers’, might just involve making and eating pancakes.
And you know what? Why not share that. Of course, it’s important to use social media to share information about your company but it doesn’t hurt to give it a personal touch. In fact, this can be hugely beneficial.
Why not sure a picture of what you and/or your teammates are doing this Pancake Day.
You could share your own cooking attempts, your preferred recipes or any funny or interesting anecdotes from the day.
Chelsea Football Club (let’s refrain from football debates for now) shared a video of some of their players flipping pancakes.
Posts like this are very humanising and allow social media users to connect more to your brand.
You don’t have to reveal yourself to be the world’s greatest pancake chef the gain attention on social media.
The most important thing is that you show that your brand is in some way relatable and not just some faceless entity.
Pancake Day may not be the most famous day of the year or even a national holiday, but that doesn’t mean that it’s not popular.
Use this day as an opportunity to show off your company’s flexibility and personality.
There’s no one way to do this and can be a great way of playfully showing just what your company is capable of.
As we’ve seen, many large companies have clearly invested a lot into their Pancake Day marketing strategies. This proves just how beneficial good Pancake Day marketing can be for your brand.
And let us know if you’ve got any ideas of your own regarding pancake day marketing. I’m sure we’ve only scratched the surface of what you can potentially do.