9 Trends That Will Define Digital Marketing In 2020


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In this technologically advanced age, digital marketing is regarded as a pivotal marketing strategy.

In 2018, Reuters reported that more than $100 billion were spent on digital marketing globally. Hence, it is ideal to assume that the digital marketing industry is very lucrative.

As an ever-evolving industry, now and then, some digital marketing strategies are introduced into the industry, which could change the game.

Listed below are the top digital marketing trends expected to rule in 2020.

1. Video Marketing

9 Trends That Will Define Digital Marketing In 2020

It is common to come across videos on business websites and social media. According to a HubSpot study, 54 percent of consumers expect to see more branded video content from a business or a brand.

Not to mention, video content increases the possibility of a customer purchasing a product or service by up to 64 – 85 percent.

Due to its massive benefits, video marketing strategies such as 1:1 video, live streaming, and video SEO will gain more traction in the year 2020.

Besides, internet users are more inclined towards video content when compared with blog posts or eBooks.
Furthermore, featured video content on your site can help you increase the chances of ranking high on SERPs.

2. Artificial Intelligence Automation

9 Trends That Will Define Digital Marketing In 2020

Artificial intelligence (AI) has been around for a while, but 2020 might be the year when it dominates the digital marketing industry.

More Businesses will embrace AI because it makes digital marketing a lot easier, irrespective of their competitive industry.

For instance, AI can automate several digital marketing tasks such as content creation, customer communication, recommendations, personalization, and more.

With an AI automating the critical digital marketing tasks, businesses can save more money as there would be no need for additional digital marketing staff.

3. Web Security

When it comes to digital marketing, web security is paramount because it is the cornerstone of any online business. Since 2014, Google has been ranking websites with HTTPS certification higher than non-HTTPS websites.

Also, some web browsers such as Opera, Google Chrome, and Mozilla Firefox will flag your website as insecure if your website is non-HTTPS. This can lead to substantial bounce rates and low customer trust.

To avoid losing out of the digital marketing game, you need to secure your website with an SSL certificate for HTTPS status.

Furthermore, Google penalizes hacked websites and considers them unsafe for its search engine index. As expected, 2020 might be the year where Google introduces more web security requirements as part of its ranking factors.

4. Google Search Engine Alternatives

9 Trends That Will Define Digital Marketing In 2020

Google is the most used search engine beating other search engines by thousand-miles. It wouldn’t be surprising to see the increased usage of other Google search engine alternatives in 2020.

Besides, there have been recent complaints about Google based on search results privacy. With other search engines like DuckDuckGo offering better privacy, internet users are expected to drift away from Google.

For instance, Jack Dorsey – Twitter’s CEO – posted a tweet in November 2019, that DuckDuckGo is his default search engine.

In order not to be left out of the Google exodus, you should consider optimizing your website for Google search engine alternatives.

5. Long-Form Content

Source: WordStream
Another digital marketing strategy that will evolve in the year 2020 is long-form content.

Long-form content is usually blog posts, which are more than 2,000 words, while 350 – 600 words are considered short-form content.

On SERPs, long-form usually outrank short-form posts; hence, it is expected that short-form posts are going to be extinct.

Also, long-form posts are essential for increasing organic website traffic. For instance, new website visitors will be interested in reading a series of embellished long-form posts, which will potentially reduce your website’s bounce rate.

6. Influencer Marketing

A lot of internet users trust products and services recommended to them by influencers.

In recent years, influencer marketing has been adopted by many brands as a digital marketing strategy. Likewise, this trend is expected to increase in 2020.

Besides, there has been a rise in the number of influencers on social media platforms such as Instagram, YouTube, and Twitter.

Building a good influencer marketing strategy can help to boost your brand’s exposure, attract more customers, and make more sales.

7. Personalized Marketing

Personalized marketing involves using automation technology to deliver personalized content to customers based on data collected and analyzed. It is also termed one-to-one marketing.

Over the years, top brands like Amazon, Nike, Cadbury, etc. have recorded significant improvements through the usage of personalized marketing.

Therefore, it is expected that other emerging companies will also adopt personalized marketing in the year 2020.

8. Social Media Stories

Source: Shutterstock

Another digital marketing trend that is expected to rule in 2020 is social media stories.

On Facebook, Instagram, Pinterest, Messenger, Snapchat, and recently, YouTube, there has been a growing usage of social media stories for promotion by businesses and brands alike.

One of its exciting perks is that the social media stories disappear after hours; hence, brand followers will always rush to see what is posted in order not to miss out.

With the use of social media stories, companies can virtually engage with customers and increase brand awareness. Also, customer feedback can be acquired via comments made on social media stories.

9. ChatBots

Chatbots are automated programs used for conducting audio or textual conversations with website visitors.

According to a recent survey, 46 percent of customers prefer to get help via live chat than through phone calls or social media.
In 2019, several brands experienced an increase in sales owing to chatbot implementation. Consequently, it is expected that more businesses will embrace the chatbot technology in 2020.

By implementing chatbot technology, organizations can automatically interact with new customers on their website and social media platforms without a human agent. This is ideal for engaging with customers before and after they purchase a product or service.

Wrapping Up

To make the most out of your digital marketing strategy, you need to take advantage of the expected trends for the year 2020. It is one thing to be aware of them, and it is another to follow them up.

With the right combination of digital marketing strategies, you should be able to achieve your business aims and objectives without hassles.

Alternatively, you should consult a digital marketing company for an enterprise-level digital marketing implementation.