Add Some Colour into Your Black Friday Marketing
Bmoozd • Black Friday Marketing
Black Friday is coming!
Every year Black Friday gets bigger and bigger. Almost all businesses are getting a piece of the Black Friday market.
Black Friday generated £1.5 billion online sales just in the UK last year. Any business can use digital marketing to make sure you make big profits from Black Friday.
Here is a list of marketing strategies to help you boost your sales this Black Friday.
What is Black Friday?
Black Friday is a day after American Thanksgiving which is considered to be the first day of Christmas Holiday Shopping. This is the day when a lot of retailers put some of their products on discount for the holiday season.
Black Friday began as a one-day deal but has now grown to a 4-day event that ends on Cyber Monday. Cyber Monday is pretty much the same event as Black Friday but adds more discounts online.
Some ideas of discounts and deals could be; Buy one get one free, 50 percent off or 25 pounds off when you buy 3 products. You have the freedom to set your own Black Friday pricing structure.
Get In Early!
If you want people to purchase your products or services, you need to build anticipation. This will not only tell consumers about your upcoming discount, but also get them excited to buy from you!
You could use a countdown to Black Friday. This would be effective because it shows that your discounts will only be available for a limited amount of time.
Where will you promote your upcoming black Friday deals?
- Social Media. Social Media has become a great tool for businesses to put out information about their upcoming deals and discounts. It is free to use and can be used by any company.
– Email. Sending emails to your existing customers or people who have subscribed to your emails is another great tool to use when promoting your black Friday sales.
You will have an existing audience of people who are already interested in the products and services you provide, so why not reach out to them exclusively by email. To let them know about the discounts you are providing them with this Black Friday.
Along with this, you can offer exclusive discounts to your previous customers as a reward scheme which will increase customer loyalty and keep them coming back for more. This is also good because you can build up a following and create a community that can help your brand grow and increase sales beyond Black Friday.
– Website. Your website is the digital face of your company. If you have offers coming up this Black Friday, it is vital that you put them down on the landing page of your website.
Every page of your site should have an option to easily access Black Friday deals. This will make sure you are making full use of your website to boost your Black Friday sales.
On these platforms, it would also be wise to show off the products themselves as well as the reduced price. This could be through the form of reviews, testers, and tutorials. A good price will not bring in the customers. The most important thing is to show off the products.
Looking to stand out this Black Friday? Why not try grouping your products and selling them for a bundle deal price.
While other businesses are discounting a few products individually, using a bundle deal could help you stand out. This can be useful as you can have less of a profit reduction and move more stock.
Even if your businesses don’t sell enough products or services to put into a bundle, you can add a gift card, complimentary features or an offer from a partner brand.
There are a lot of different ways that your company can give your customers a Black Friday deal, without having your profit margin suffer.
Sharing & Referral Discounts
I am sure we have all seen those messages on websites and apps, where if you invite a friend you can get a certain discount. Why not try this for your own business?
Getting your existing customers to bring in new subscribers, who will likely share common interests and including an interest in your products and services.
How does this relate to Black Friday?
You can reward these newcomers to your site with Black Friday discounts, and give the customer who invited them an exclusive deal or bundle option as a reward for them promoting your brand.
If you are a company that provides a variety of products or services, it would be a good idea to have separate discounts for different areas.
Let’s say for example you are a company that provides home décor. You have different types of products; furnishing, decorations, lighting, etc.
When you are sending emails to your existing customers about your Black Friday discounts, you should tailor the emails to the customers previous purchases.
You will have different audiences for the separate product categories you provide. It is important Black Friday discounts in each of your product sections.
Social Media has become a huge part of every companies marketing strategy. Influencers can help your products get in view of your audience.
The problem with influencers is that around this time of the year, they will be receiving lots of offers from loads of companies, so you need to give them a compelling offer.
Remember to say what you want when you are messaging the influencers. A successful influencer post will not be a couple of tweets about a product.
You will need a video or photo with a tag of your product including links to your products. For Black Friday, influencers are more likely to partner with companies when they receive an influencer fee and commission.
Prizes are a great way to stand out from your competitors.
Setting up a Black Friday prizes for some of your existing users is a good way to engage your audience with your Black Friday deals.
You could offer the chance of a prize to people who purchase so many if your Black Friday discounted products. It could also be an option to bring in new customers with a prize given to people who make their first purchases.
After you have given your prizes out, you must say who won and what they won. This will add validity to your prizes and show what you can offer to your customers. This can build anticipation for your next upcoming competition.
On the day of Black Friday, a great way to increase the number of people coming to your site is to run hourly deals that you promote on email or social media along with a website countdown.
This will make you stand out as a brand and builds anticipation for your customers. This will work as an alternative to blasting out all of your discounts at once.
Gift guides are a great way to show off the products or services that you offer. Especially your products that have a Black Friday discount.
You can create a variety of gift guides to promote the different categories of products that you sell. ‘Gifts for Her’ and ‘Gifts for Him’ are a couple of ideas you can use.
This can be presented in the form of a website page with only showcases products on the gift guide. Alternatively, you can do this as a blog post on your account.
Remember to post these gift guides on your social media. This will bring in new and existing customers to your site this Black Friday. Remember to add hashtags on all your posts for Black Friday to attract your audience.
The majority of shoppers begin looking for Black Friday deals and discounts much further ahead than Black Friday. For your website to be ranked high on these Google searches, you need to have Black Friday listed on your page before Black Friday comes around.
Remember to make sure that the landing page looks good on any device. Even though we want to get information out quickly to our audience, you will have high bounce rates if the age doesn’t work across devices.
Add a sign-up function on the page for customers to receive email notifications about your upcoming Black Friday deals. This can lead to more sales for your business.
As we go forward into the 21st Century, every business and company is becoming more marketing savvy, especially around Black Friday.
I hope you found this article helpful and it will assist your business in discovering your marketing strategy.
Let us know if you have any ideas on how you could stand out with your marketing during Black Friday.