Ready! Shoot! Score!!! Facebook Marketing Plan
Bmoozd • Facebook Marketing
Looking for Facebook marketing that wins every time?
Every company needs to realise how competitive the Facebook market is. Thousands of companies are on the social media platforms competing for the audience’s attention.
Facebook is an incredible platform with a huge number of daily users. For a business, this is the perfect place for you to advertise yourselves and build your community of dedicated fans.
If you are looking to get started in Facebook Marketing, and creating your Facebook marketing plan, this article is for you! Find out how you can ensure your adverts connect with the right audience and convert fans into customers.
Your audience should be the first thing you consider when you are mapping out your Facebook marketing plan. You need to know key information about them that you can use to focus your Facebook marketing.
The best way to know this information is by building a model of what your ideal customer looks like. For example, if you are a business that provides discounts to students in the UK. Your audience is people aged 18-24 who are studying in the UK.
Parameters you can use to define your audience:
- Knowing your audience’s age is very important as it can help you massively focus your audience on Facebook. This would be useful if your business is selling to people who require your products or services at a particular time in their lives.
- This is an important factor for any small business. If you are looking to grow your business, but you can only provide services within a certain area, narrowing down your location is vital to the success of your business.
- For your business, you may need to consider the job of your ideal audience. If you are looking for people of a certain income, or if you are providing services to businesses, you should focus on the jobs your audience has.
- Marital Status. Do you have a range of products aimed at people who are engaged? Or do you provide products to singles? Consider the marital status of your audience.
- This should be essential for any business who are creating their Facebook adverts. You can target people who have specific interests when constructing your campaigns. You need to be thinking about what interests your audiences have.
- Your product or service will feed into a need or desire of a consumer. Figuring out what this want or desire is, will help you focus your audience.
- How and when do they use Facebook? Often the most overlooked element in narrowing down your Facebook campaigns is when your ads will run. You should consider when your audience will be on their phones. Are they 9-5 workers or stay at home parents? This is crucial to pinpoint as it can often make or break the campaign series.
Defining your audience will become easier with time as you begin to see results pour in from your campaigns. This will help you focus your campaigns.
It’s a thrilling feeling. When you score a goal. When you hit the targets that you set. With football, there is a goal that every player is trying to reach.
However, this is different for businesses. Each business will have different goals depends on what its function is. Some of the main goals that companies will set are to generate leads, increase conversions on your site or improve customer service.
Remember to keep your goals linked to what your marketing plan is aiming to achieve. Knowing your goal will help you focus the content that you produce onto your Facebook page.
A great team needs a mix of players in different roles to play on the field to get the win. The content that you post for your marketing campaign needs to be balanced between content around your brand and content to promote your brand.
80% of your content should be posts that entertain and educate your audience around what your business does. For example, if you are a bike tour company, you could post content around the cycling sport, the benefits of cycling, and your tour destinations.
The remaining 20% of your content should be posts that are focused directly on your brand. This could include posts about sales or offers that you have on at that time.
It could also just be promoting content directly from your business. This could include pictures from cycling tours you have run to cyclist of the month posts.
As long as your 80% of educational content is valuable enough to your Facebook following, they will be receptive to your branded content.
It is also important to interact with your audience. This could be through liking or replying to comments, posting status updates asking them questions that they can reply to, or where they can vote for something.
This content often proves to be very successful and can increase brand loyalty with your followers and can lead to these followers converting into loyal customers.
The goal with all of your content is to get your followers to engage with it to increase loyalty. The Facebook algorithm will push content that has a high level of engagement to the top of your followers’ feeds.
This means it is vital for you to engage with your audience to gain their loyalty. You must also remember not to push your branded content too much.
Facebook learns to recognise sales-type content. This means that if the majority of your posts are sales or offers, Facebook will not feature it on your followers’ feeds.
That means that all content on your page will be negatively impacted by posting an excess of promotional content. That is why it is best to keep to only posting 20% of that branded content.
It is also important for you to decide when to post. As we have discussed, knowing when your audience will be checking their Facebook feeds is important to narrow down your audience.
Along with this, you can use this information to decide when you should be posting. Posting at significant times will help your posts appear higher in the Facebook feed.
It is not a guarantee that your posts will immediately appear at the top of the feed. This is because the Facebook algorithm does not always show posts in the order they were posted.
However, if you manage to post just at the right time to get high engagement, it will increase your chances of being seen.
Each business has a different audience who will be on Facebook at different times. Therefore, knowing your audience is important to the success of your posts.
You can test how your posts are performing at different times. This will show you what time is best for your content to be posted.
It is important to post consistently, therefore we recommend that you create a content calendar so that you know what type of content you are posting throughout your marketing period.
For the Fans
If this is your first time marketing your business on Facebook, you need to make sure you have your Facebook business page set up.
This is vital for you to build your online identity as a business on Facebook. This page will be where you post your content and connect with your audience.
There are a few things you need to keep in mind while you create your Facebook business page:
- Have a search-friendly name. This will make it easier for people looking for your social media to find you.
- Customise your URL. Again, this can help your audience find you.
- Fill in the About Section. Having important information about your business will benefit your page. News and contact information is a good idea of what you can include.
- Your Profile Picture and Cover Image. This will be the first impression that visitors on your site will see. Therefore, you need to make sure that you keep these images on brand to your business.
- Call to action. Including a call to action on your page is important to include at the top of your page. This can lead to converting followers to customers.
So, you’ve posted your content, now what?
It is time to boost the visibility of your page to gain more followers and increase your engagement with your audience.
How do you do this?
There are many ways you can direct people to follow your Facebook page. Linking it through emails and on your website is essential. You can also link to it on other social media you may be using.
You need to make sure your content is worth sharing. Make your content important and entertaining to your audience. This will have them share your posts on their own page, exposing your brand to a larger audience.
Interact with your audience to ensure their trust and loyalty to your brand. Stay on top of any mentions or hashtags that directly mention your brand or company.
Finally, stick to your content calendar, regularly posting improves your follower’s trust and can make your business seem more reliable.
Once you have built up a following, it might be worth adding a Facebook Group into your marketing plan. Facebook groups allow people to talk together and interreact directly online.
This can create a sense of community when everyone has a shared interest that they want to discuss. By creating your own Facebook group, you can have some of your most loyal customers sharing and connecting.
You can use these Facebook groups as focus groups for you to find out information on how your brand, products or services are being received.
You could also share tips and tricks on here with these loyal group members so that they feel more involved with your company and con direct them to make purchases.
These fan groups show that you have a dedicated audience that enjoys your business.
You have a great business and a growing follower count. It is time to take it to the next level. It is time to advertise.
Facebook advertising allows you to focus your audience and promote your page and your website to them. You need to incorporate all the research you have done on your audience and focus it on creating and directing your Facebook ads.
Adverts can do several things. An advert can increase your followers on your page, direct customers to your site, promote deals and offers, increase engagement with your posts or advertise apps that you may be wanting to sell.
As I have discussed earlier in this article. Keep your audience and your goals in mind while you build your adverts for Facebook. This will ideally lead to success and an increase in revenue for your company.
There is no end to your Facebook marketing. You should continue to test it and optimise the time you post and focus your audiences.
You could try out other times and other audience categories to see if they have an effect or change on the level of engagement each post receives. If you want to remain on top of the Facebook marketing game, you need to stay on top of your content.
You are able to view the results of your posts by looking at Facebook Insights. This information will be what you use when you are optimising your content.
Well, there you have it.
The end of our tips and tricks to help you score every time with your Facebook Marketing. Remember to share this article on your social media. Also, leave us a comment below letting us know if we missed anything.
If you need help with your Facebook marketing plan. Contact us here at Bmoozd and find out how we can help your business grow on social media.