How to Keep Your Facebook Marketing on Point


Bmoozd   •   Facebook Marketing

get brand loyalty from millennials

Facebook has over 1.56 billion daily active users. Each user will spend up to an hour on Facebook. If you are looking to market on social media, Facebook is the place to be!

You need to make sure that your business is taking full advantage of Facebook. Facebook allows your company to reach out to a huge audience that will include your potential customers.

Facebook is not a new platform which contains huge numbers of people from all around the world. However, many businesses are only now realising the potential of Facebook and what it can do for their businesses.

If you are looking to enter into Facebook marketing, or you are looking for new ideas then check out our ideas on connecting and expanding your audience on Facebook.

get brand loyalty from millennials

Precision

Ballet requires its dancers to be as specific with their movements as possible. The same is vital for you to have successful Facebook Marketing.

You need to have an incredibly specific target audience for campaigns that you run on Facebook to maximise your company’s potential reach.

Businesses who are new to marketing and are looking to promote their London based business may feel that London is specific enough of a category for your audience.

However, did you know that nearly 9 billion people live in London. There are also 32 different boroughs in London not including City of London. This is a huge audience for you to be targeting.

Having precision in your campaign targeting will ensure that you are reaching your intended audience. With Facebook marketing, you can target more than just a large area.

For example in London, you can target a specific borough or postcode. You can target specific age ranges to make sure campaigns you run will be relevant to your audience.

You can target audiences through their interests or similar pages that Facebook users may follow. This is a great way to narrow down your audience to people who will be interested in your products and services.

Be careful not to be too specific when editing your audience. There is a point you reach where your audience can become too small for your campaign. Luckily, Facebook will tell you when your audience has become too specific or too broad.

get brand loyalty from millennials

Competition

Competitions are a great way for your existing customer base to feel acknowledged and included in your brand.

If you are a frequent visitor on Facebook, you have likely seen different contests run by businesses to help them engage their audience.

When you run a contest, you must keep your audience in mind. What would your audience want as a reward for entering a contest? This reward has to work in with your products and services, or with your brand ideals.

Winning free products to a free trip, you need to consider if your audience will engage with your content. These contents will have your followers remembering your brand and convert both new and existing followers into customers.

The great thing about running a content is that it does not have to be too complicated. It could be as simple as someone sharing a post or photos to buying your products or services.

It would also be a good idea to post who the winner or winners of the competition are. This will not only prove the validity of your competitions, but it will also help act as another type of content you can feature across your social media channels and online platforms.

get brand loyalty from millennials

Motion

Engage through motion. Video content is attention-grabbing and eye-catching. Furthermore, video posts are most likely to go viral on Facebook.

There are two important things to remember when using video on your Facebook. Keep your videos short and keep your content engaging.

Users who are on Facebook want to be entertained. Keeping your video content short and talking directly to the viewer will retain the viewers’ attention.

The number of videos doubled from 4 million last year to 8 million this year and counting. Loads of companies are seeing how effective videos can be, and they are using this knowledge, to further their brand.

For you to have a successful video that gets noticed by your audience, you also need to have an eye-catching thumbnail and a clear visual style. Even if your video is short, it needs to reflect your branding.

get brand loyalty from millennials

Connect

Dancers look at their audience when they want to connect with them. For a dancer to be successful, they must master the art of connecting.

Connecting directly with your audience will help your brand stick in the minds of your followers. This links to consumer psychology. Specifically, what holds people’s attention online.

People are more likely to look at something that has someone making eye contact with the camera or if someone on screen is looking on a particular direction, the viewer will follow their eye-line and view the intended content.

If you show someone looking at something on the screen in an image or video, viewers are far more likely to look at what is on their screen.

Comedy

Never underestimate the power of comedy. Dogs acting like humans, humans acting like babies and babies acting grumpy.

Comedy is by far the most popular type of content that gets attention on Facebook. It is possible to find funny videos or images that will relate to your products and services.

It should be mentioned that you shouldn’t take yourself too seriously when drafting posts for your Facebook page. Having too much business content on your page does not show off your brand’s personality.

Keep your audience engaged and make your brand more dynamic with a range of comedic or satirical posts. Remember to add a funny caption along with your content.

millennials and brand loyalty

Audience

Do not forget about your existing audience. People who have made purchases of your products or services are still worth targeting with your campaigns.

There is a feature on Facebook which will allow you to enter a list of email addresses to target with adverts. This can be a list of emails of customers who have made purchases from you.

You can also target people from your newsletter list and people who may have accounts on your profile. Using these emails from people who have already shown interest in your company means that your campaigns for them can be more specific.

The adverts that you craft for an audience of people interested in your business should be personalised to what they have seen or what they have purchased.

This is a great way to connect with your existing customer base and get them coming back to purchase more.

millennials and brand loyalty

Symmetry

A new and interesting feature on Facebook is the ability to create a ‘Lookalike Audience’. This tool will allow you to create a new audience based on an existing audience you have.

Therefore, if you have an advert that has been able to attract a lot of new leads for your business. You can create a lookalike audience who will share similar attributes and passions as that client base.

This can help you grow your business and build your client base by expanding on your existing target audience. However, we recommend that a company that is new to Facebook marketing does not attempt this until they have accumulated a range of audiences.

This is so that you have a few different types of audiences to inform your decision on which would be the best audience to replicate with the lookalike feature.

millennials and brand loyalty

Humanise

Behind every company is a team of people. Facebook is all about connecting with people. When Facebook was created, its goal was to allow friends to talk to one another and share their content.

If you are looking to connect with your audience, a great way to do this is to humanise your business. Putting faces to your business and showing your business as a team makes customers feel like they have a direct insight into your company.

Posting pictures of your employees at events or meetings on your Facebook page connects with your audience and lets them see the people that they are working with.

This will also break up content you post on deals, discounts, products, and services that could make your page seem dry and lack character. Showing the people who make up your company will help your brand connect with your audience.

millennials and brand loyalty

Promote

As you already know, posting regularly is a great way to keep your existing followers engaging with your company. However, did you know you can promote certain posts to reach out to more people?

You receive reports on how well your content is performing over a period of time. This is reports will show you how popular your content is, based on your page views, shares, comments, and likes.

You can use this information to decide where you should invest your money. Specifically, which posts of yours are performing the best, and would likely bring in more customers and followers if they were promoted.

You need to make sure you are keeping an eye on your successful content and not forget about it once it is posted. Use your successful content to grow your audience.

millennials and brand loyalty

Expression

It is common now to use emojis on all of your social media as it has proven that posts with emojis receive much higher levels of engagement.

This is because people enjoy expression and just like a dancer, for your Facebook posts to be successful, you need to show emotion through emojis.

Nearly 80% of users on social media believe emojis express their feelings more accurately than words. Therefore, for your business to connect with your audience, we recommend you use emojis.

millennials and brand loyalty

End of the Show

Well, there you have it! A list of some of the tips and tricks we use to help companies market on Facebook.

If you are looking for help or support with your Facebook marketing, get in touch with us here. Or if you would like to read our other articles on Facebook marketing, click here.

If you enjoyed this article, share it on your social media and leave us a comment below. Good luck with your Facebook Marketing and always keep it on point.

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