Taking Your Business To The Next Level With Hashtags
Bmoozd • How To Use Hashtags In Your Business
The 5 T’s of Hashtags
Hashtags are an incredibly powerful tool! Especially for marketers, Hashtags are a great element to add to your marketing strategy.
Hashtags can help you engage your audience, tie your activity across platforms and keep track of your activity. Using hashtags can lead to follower growth on your social media platforms and can increase sales for your company.
If you are looking to include hashtags into your social media posts on your businesses social platforms take a look below and discover 4 amazing ways you can incorporate hashtags into your social media marketing.
So lets start by exploring just how to use hashtags in your business.
What Are Hashtags?
Hashtags are used primarily on Twitter, Facebook, and Instagram. They were created back in 2007 by the former Google developer Chris Messina.
Their first major use of hashtags came later on that year with the #sandiegofire on the 22nd of October. This showed how powerful hashtags could be. News and information were being posted on Twitter using the hashtag before News outlets could update people about it.
The hashtag allowed people to follow live updates from people who were posting about the San Diego fire. This was not only the first time that people were seeing the power of Hashtags but we’re also seeing the power of social media.
It was clear that social media allows users to get more up-to-date information on current news and events. After this, multiple news and media outlets set up their own social media platforms.
In 2009 Tumblr also included Hashtags as a feature that users could include on their posts and in their searches. A year later, Twitter added trending Hashtags to the homepage of a user’s site so that they can easily view the most popular tweets in their area and around the world.
Throughout the next decade, Hashtags began to be included as part of TV shows. They would ask views to share their opinions on events in the show. This was done in an attempt to become a trending hashtag on social media and encourage people who see the tweets to also watch the show.
Later on, other social media platforms added Hashtags onto their platforms. Instagram included hashtags in 2011 while Facebook included hashtag features in 2013. Hashtags are now used in every major social media platform. Therefore, it is vital that you know how and why to use use hashtags in your business and social media posts.
Companies have begun to realise that when Social media users see a hashtag is trending, they are more likely to find out more about it. This is most common with anything related to politics or pop culture.
We all remember the worldwide phenomenon that was the #thedress. If you are struggling to remember, let me remind you of one picture.
This image of this dress was all over the internet three years ago and still comes up every now and again. #thedress is still one of the hashtags with the largest numbers of tweets connected to it.
This was engaging content that encouraged users to share their own opinions by using the hashtag #thedress. This shows how effective hashtags can be; turning a photo of a dress between friends into a viral sensation.
#thedress was receiving over 11,000 tweets a minute at one point. The hashtag ended up breaking the traffic recorder at 673,000 visitors. This means that the hashtag was being searched so much, it broke the tracking software used to see how much people are looking for that tweet.
Knowing how much attention a hashtag can receive, it is not surprising to know that tweeting with a hashtag gives you at least 12 percent more engagement than tweeting without a hashtag does.
To further increase engagement, it would be worth adding a link of some kind into your tweet. This could be an offer on your business. Alternatively, it can be an update of new products or services you are now offering.
Whatever you decide to tweet remember to use hashtags to help boost the engagement the tweet receives. To further increase engagement, you can promote your tweets. This is a paid service and falls under Twitter Marketing. Read more about Twitter Marketing here.
Test a Brand Message
Did you know that before a big press announcement, political media teams prepare and test different hashtags that they will use to promote their message.
The White House team came up with 26 different Hashtags to potentially use at the State of the Union address. Some of their Hashtags included #ActOnUI, #SOTU and #SaluteOurTroops. They ran all these Hashtags throughout that day.
The following day, they promoted the top three performing Hashtags which were, #OpportunityForAll, #RaiseTheWage and #EqualPay. These Hashtags received the most engagement.
Therefore, the White House media team was able to engage with not only their country, but the whole world by testing and running Hashtags; They saw what the most popular Hashtags were and promoted their tweets with those Hashtags.
This is why it is important to post on social media regularly. Overtime you begin to build an idea of what your consumers respond to. By testing your own Hashtags, you can understand what your online following respond to.
Posting regularly on social media platforms is important for your followings to grow and continue to engage with your business. To learn more about Social Media Management click here.
Tie Channel Activity
Hashtags are a great way to help you organise your campaigns. When you are sorting your posts as part of your digital marketing strategy, Hashtags can be used to indicate the posts you are making to promote different elements of your business.
You can have posts that promote new products with Hashtags to match as well as posts about your brand ideals that can connect with trending Hashtags. These posts will run across your various social media channels and connect your brands message.
Having Hashtags will help you connect all of yours posts that are a part of your campaign. It will also help your followers find content on your company on any platform.
More information on how to use hashtags in your business
If you want to see how successful your social media posts are, you can use your Hashtags to track how many people engage with your company through social media.
When you create a new Hashtag, you can take a look at how many other people used the Hashtag to engage with your company.
You can encourage engagement by rewarding people who do tweet your company. This can either be in the form of retweeting your followers’ tweets or by rewarding people who tweet about your products or services with discounts on their next purchases.
It is also possible to track the results of your Hashtags. You are able to see which of your self-made Hashtags are receiving the most tweets. This lets you know what type of Hashtags your audience engage the most with.
You can use this information when you are setting up your digital marketing strategy. It can inform your choices on new Hashtags you can include on your upcoming social media posts.
You now know how you can effectively use how to use hashtags in your business and on your social media platforms. They can help you establish your brand message, unite your social media channels and allow your followers to create their own tweets including your Hashtags.
You also now know how you can include Hashtags into your digital marketing strategy whenever you have a new product or service to launch, or when you enter into a new marketing season.
It is up to you to create a Hashtag that reflects your brand and does not already link to another company, especially not one that is direct competition with you.
If you need help creating and regulating your posts across your multiple social media platforms, get in touch with us here at Bmoozd. Social Media Management can help your business grow through your online following and potentially generate sales.
I hope that this article was able to help you with your Hashtags. If you enjoyed this article, please share this article online to let your followers know how they can use Hashtags on their social media.
Check out some of our latest articles here to continue to find out more about how you can successfully market your business.