Project Description

Grand Velo Tours

Grand Velo Tours organises Cycling Tours

Growing and Developing Social

Cycling holidays have seen a huge surge of popularity in the last decade. With people trying to live a more health conscious life and create a more sustainable future, cycling holidays allow people to enjoy exploring new countries while traveling healthily and staying environmentally friendly. 

Grand Velo Tours was inspired by the 1972 winner of the Tour De France, Eddy Merckx. Their tours follow the route of the 1972 Tour De France. They offer different types of tour that will allow customers to explore France in a new and unique way.

Main Goals

Improve Instagram Presence

Grand Velo Tours wanted Bmoozd to help their instagram gain more followers, have their posts fully managed, and increase the number likes on their posts.

Send traffic to their site

They also wanted us to use Instagram to direct people to view their website which could lead them to sign up for the tour.

The Journey

We were instructed by Grand Velo Tours to help them improve their social media presence, paying particular attention to Instagram so we began to develop a posting schedule that would help them reach their goals.

We spent time researching their demographics and the types of Instagram accounts that they follow and used this information to construct posts and hashtags to appeal to this audience.

We also explored into the cycling community to learn about the latest topics and trends that we could feature in our social media posts. 

Deliverables

Followers

We helped Grand Velo Tours gain a much larger number of followers due to the research and scheduling plans we put in place that are still carried out to this day. 

Engagement

We helped the number of likes and comments on their social media increase each time we make a post due to our hashtags and applicable images.

Click-Through Rates

After just under a month of managing the Instagram for this company, we have seen a large number of people going to visit the website of Grand Velo Tours

Likes up by 1.1k and counting
Followers boosted 361 and counting
Profile views per week 780
Click-through rate per week 50-60

To Conclude

Grand Velo Tours received a huge level of engagement on Instagram due to our social media management. This in turn, lead to interest in their website.

Their social media has only been managed by Bmoozd for a just under a month which has resulted in great success for Grand Velo Tours, with increased likes, comments and followers all engaging with their Instagram.

The cycling tours company was very satisfied with these results and we are continuing to manage their Instagram and we hope to gain more engagement and sales for Grand Velo Tours.