Project Description

Minding Manners

Europe’s Leading Finishing School

We were instructed to work on and improve the rankings of an Etiquette/Manners company.

The plan was to increase the reach through relative keywords and at the same time increase visibility through an active backlink and content plan.

The client also had a fairly complicated way of reaching out to potential customers via their website. Our job was to streamline this process and integrate a better form of email marketing.

The Journey

We started working on creating more backlinks through content marketing and other means. Various keywords were targeted and worked on, all of which achieved page one results on Google.

The keywords were highly competitive and overall competition was also fairly high, however our success rate was still good and we achieved a fair amount of success.

Through an active backlink, content and marketing strategy, we also achieved superior results on a national and international scale.

A lot of emphasis was also placed on website optimisation. We looked at the website speed, the website coding and worked on eliminating all broken links on the site. 

What We Delivered

Some of the keywords that we managed to rank for were:

– manners school & etiquette training

The company ranked no 1 for the above keywords locally and nationally/internationally.

Our content marketing was also highly effective and helped with the companies ranking.

National Rankings “manners school” top of page one
Local Rankings “manners school” top of page one
National Rankings “etiquette training” top of page one
Local Rankings “etiquette training” top of page one

To Conclude

The Etiquette and Manners company were very pleased with our work and the results that we achieved.

They have retained us as their marketing partners and work is ongoing.

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