Project Description

Finest Flooring

We were instructed by a flooring company based in North London, to help them improve their local rankings within a 15 mile radius of their premises.

The idea was to ensure that all keywords relating to services such as carpeting, wooden flooring, and tiling just to name a few, would rank well and hopefully achieve page one status.

The Journey

The project started by looking at and optimising the companies Google My Business Listing. Optimisation included adding the correct type of content, along with relative keywords, images and offers.

The next stage in the project was to add and improve on keywords, especially local keywords, all of which were added to the website.

We researched all local keywords and mixed them up with national keywords, adding them all to their website in the form of various articles and content.

We were also asked to look at and improve on their Facebook business page, which after a few months started showing some good results. with the company receiving actual sales orders via Facebook.

Deliverables

Local search performed very well, with the company ranking for all local keywords. Google My Business listing also performed very well and this was reflected in all local listings.

For the first time ever, the company actually experienced placed orders via social media. Their instagram portal got a lot of interaction, but was purely used to showcase their products.

Google My Business received a lot of reviews, which again helped the company rankings and ensured that their branding and reputation were all right at the top.

Likes Went Up By 70%
Reach went up by 70%
Engagement Jumped Up By 65%
Sales went up by 20%

To Conclude


The carpeting company, were more than happy with the results that we achieved through local search and through social media marketing. We have now ceased working for them, however the results that we achieved still stay with them a year later.

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