Plan Your Twitter Marketing Like A Party

Advanced Twitter Marketing Strategies


Bmoozd   •   Twitter Marketing

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Are you looking to know the secrets behind how to turn your business Twitter account into a party? Do you want to know how to keep your Twitter content fresh?

Here you can learn all about some of our proven marketing methods on Twitter that we use to liven up the party!

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This is a follow-up article on our articles on basic Twitter marketing strategies “Get your Twitter Looking as Good as your Wardrobe”.

If you are looking for long-term success on Twitter, you will have to create a unique and individual Twitter marketing strategy. Your strategy needs to go beyond the basics.

Below is a list of some more advanced Twitter marketing strategies that we use when creating unique Twitter accounts tailored to different brands.

The basics will only get you so far, I hope that this will give you inspiration to stand out from the crowd and be the center of the party!

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Conversation

Like any good party, a Twitter marketing strategy lives and dies on the conversations you and your guests have.

What customers love far more than anything, is when they feel a brand is communicating with them.

This is especially true for the Twitter audience, who can see when you are posting in real-time. Just remember to keep your communication with your audience in your companies own tone of voice.

Talking to customers by replying to their comments or retweeting their posts must be done in the tone of voice of your brand.

This will build up your brand identity and make sure you are connecting with your audience in a way that they expect and value.

There are several different approaches that companies take when communicating with their audience.

Honest & Helpful. By far the most popular and usually well-received type of conversations you see on Twitter between a business and a follower.
If you have decided to highlight honesty as a significant part of your brands’ tone of voice, you could answer any questions your customer may have on your business on Twitter.

Along with this, you can post updates, both good and bad on how your business is progressing. Honesty is considered to be what customers want from their brands, but it is not the approach that Twitter followers engage with the most.

Friendly. The next most popular tone of voice by audiences is a friendly tone of voice. This could be as simple as inviting your followers to check out new deals and offers.

You could also take this one step further by, replying to their comments in a friendly manner or commenting on posts made by your followers.
This would make them feel much more connected to you as a brand.

Funny. If you’re a brand with a sense of humour, this could be the right approach for your business. Twitter is a platform for people to be entertained. You can entertain them in a comic style that is your own.

It could be something as simple as using puns in your posts, to more elaborate posts such as videos and graphics. The possibilities are limitless for you to engage with your audience in a funny tone of voice.

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Trendy. Social media allows you to see topics and events that are popular at that time. It is important to post content that is relevant to the time.

On Twitter, you can view trending hashtags which can give you an idea of what type of content you need to be posting at that moment. A variation on a meme is a great way for your business to connect with a younger demographic.

This is a popular approach for your Twitter marketing strategy. However, because trending topics are changing constantly, it will be very difficult to plan this content. As a result, it will have to be researched, constructed and posted all on the same day to ensure its relevance.

– Politically Correct. One of the most recently popular approaches for brands to use when creating their Twitter marketing strategy is focusing on political correctness.

What this means is that the content you post is socially conscious. This means that you are actively being sensitive to anyone who could be offended by posts on Twitter.
posts on Twitter.

You can take this one step further and post socially conscious or ethical work that you or others. Be careful not to become a social justice warrior company, this can end up turning people off your brand.

– Snarky. This approach should only be attempted if you are sure you have the right audience. This approach means you will be making snarky comeback and roasting other brands daily.

This tactic can work for a company. Even though this one can easily backfire, it does often result in the most engagement. So, it is up to you if you want to play it safe or take a risk.

Great People

Influencers

It is important to have the right kind of people at your party. You need a person who will fit the kind of party you are throwing. An elderly person would not fit in at a teen’s house party.

Using influencers as part of your Twitter marketing strategy works in the same way. You want to use influencers who will have an audience similar to your target demographic.

Influencers are people and pages with popular Twitter mages, usually with followers in the millions. If you use an influencer with a different audience to yours, you will not see a good return of your investment.

Influencers are a great way for new companies first coming to Twitter to potentially gain a substantial number of followers quickly through promotion by an influencer.

Begin by deciding what you want the influencer to do. A text post will not be enough. Most likely, they will need a link in the influencer’s bio and a series of promotions either by photo or video. It could even be as simple as a retweet.

Schedule

For you to have a successful Twitter page for your business, you will need to have a posting schedule. This will give you time to do substantial research on your posts and ensure that they are suitable for your audience.

This can also help you plan how regularly you will be posting. With 6,000 tweets per second, for a global company, you should post up to 15 times per day spread across the day and night.

For a smaller business, you should post at times that are relevant to your area and your audience, at times people will be looking at Twitter. You should post a minimum of twice a day.

Needing to post 15 times a day is an overwhelming amount of content for a company to post. Therefore, you need to have a strategy and posting plan in place to make sure that this will be smoother for you.

As you progress through your schedule, you will see which posts are performing better at certain times. This can help you optimise your posting schedule to find the best times for each of your posts.

Using a Twitter posting schedule will help you build up your digital presence over time and lead followers to purchase your products and services.

Mentions & Tags

For a successful Twitter, it is necessary for you to be responding to people who are mentioning and hash-tagging your business. This is why you need to monitor your social media.

When you respond to peoples mentions and hashtags of your brand, it shows that you care about them and what they have to say. If they are a happy customer of yours, replying to them in the comments can turn them into a promoter of your brand through word of mouth.

You will need to keep an eye on all the ‘@’s and check your hashtag pages. This can be done through the help of certain applications to help monitor your brands’ engagement.

It is also worth reply to messages that you are being sent on Twitter. This will make your brand more respected and more human which is important for you to stand out on Twitter.

You could also convert the information you gain and post it in the form of a graphic. This is a good way to allow your content to generate more content. It will also let your customers know that the information they have given has been seen.

Aesthetic

Emojis & Twitter Art

Making sure everything looks great for your party and your Twitter account is very important. It could be some peoples first impression of you and your company, so you must make sure everything is looking at it best.

Love them or hate them, emojis and cartoony style images do get around 25% more engagement when they are included in your posts.

Twitter will feature your posts the more engagement they get through likes, comments, and retweets. Having emojis in your tweets will increase their engagement which will then increase their visibility.

Using artwork in your tweet can also be effective for you. As we have mentioned in a previous article; images, videos, and gifs are great ways to make your posts stand out because they will take up more space on the page.

The best type of visual content for a business is artwork. Cartoon style to 3D artwork will be received the best by Twitter audiences.

There are lots of people speculating around why this is the case. However, all you need to know is that digital artwork on your Twitter account will result in higher engagement for you.

Research!

Competitors Ads

As you already know, advertising is a fantastic way for your business to gain new followers on your social media. For you to maximise the potential of Twitter advertising, you need to do some research.

It is a guarantee that your competitors are already running their own Twitter adverts. Just like a party, it does not hurt to do your research into what other people have done before to make their parties or their Twitter adverts memorable.

Now that Twitter has a new Transparency Center, you have the option to view all of your competitor’s adverts! This can help you decide on the types of ads that you want to create.

Using the Twitter Transparency Center can inspire you on what you want to do for your next campaign series, and it will allow you to directly see what content your competitors are producing.

If you require help constructing and sending off your twitter adverts, check out these pages to find out more here.

Make It Memorable

The best parties are the ones that are memorable for the guests. You want your Twitter account to have the same memorability for your followers. How do you do this? Build a connection.

Some businesses even have their top members of staff use their personal accounts to reach out to customers and talk to them. This will create strong connections on Twitter.

Wrapping Up

Twitter can be a highly effective platform for you to use when you are looking to expand your business and establish a social media presence.

These strategies are intended to be used once you have mastered the basics which you can read about here. They will help you grow your platform larger and achieve more engagement.

The main takeaway from this article is that you need to be using a posting schedule This will allow you the time to fully research each of your posts and adverts before you upload them.

If you found this article interesting, please share it on your social media to let other people know how to turn their twitter page into a party! Remember to leave us some comments below if you feel like we have missed anything out.

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